All human choices are subjective (rational), not necessarily economic or ethical. Humans make choices subjectively – based on the limited knowledge available – as only each and every person can and therefore as each and every one does.
The choices may or may not be regarded as ‘economic’ or ‘ethical’ and this is very much a possibility. This is determinable because there is a science of economics and there is a science of ethics which can be used to evaluate choices and decisions and ultimately as a result lead to learning how to make better choices.
The goal of education is to better illuminate the sciences so that the subjective decisions and subjective choices made by humans are closely aligned with science.
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